The Bandwagon Effect
It’s a natural tendency for humans to copy one another, even without realising it — we like to be a part of tribes and social communities. So when we notice our social circle is doing one thing, we tend to follow suit. One great way to make an offer more valuable is to show that other people are participating in that offer.
Proof in Numbers
When possible, a great way to indicate how awesome an offer is is to mention the number of people who have purchased, downloaded, signed up, or donated.
Just make sure your claims are not only true, but believable.
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