A website that sits on top of your CRM?
If you're exploring Hubspot CRM, you may be wondering about its seamless website integration. Essentially, your website acts as an extension of your CRM. But how does this actually work? Let's dive in.
Hubspot CRM + Your Website
With Hubspot CRM, your website becomes an integral part of your sales and marketing strategy. By seamlessly integrating your website with your CRM, you can capture leads, track engagement, and personalise your marketing and sales outreach. This works by embedding tracking codes and forms on your website, which feed data directly into your CRM. This means that when a visitor fills out a form or clicks on a link, that information is immediately available in your CRM. This allows you to quickly follow up with leads and tailor your marketing efforts based on their interests and behaviours. In short, Hubspot CRM makes it easy to turn your website into a powerful sales and marketing tool.
Hubspot CMS + Hubspot CRM
Building your website and customised landing pages in Hubspot CMS is a game-changer. Unlike platforms like Wordpress or Wix, Hubspot's CMS is purpose-built for inbound marketing. This means that you'll have access to a wealth of features, such as A/B testing, personalised content, and smart content.
What's more, by integrating your website within Hubspot CRM, using Hubspot CMS it allows you to track user behaviour and engagement in ways that were previously impossible.
This includes data on user journeys, conversion rates, and engagement metrics. Armed with this information, you'll be able to make data-driven decisions that will help you optimise your website content for maximum conversions. In short, building your website in Hubspot CMS and integrating it with Hubspot CRM will take your digital marketing strategy to the next level, giving you the insights and tools you need to succeed in today's competitive business landscape.
Visitors up 60%
Our own website saw a remarkable increase in web traffic after switching from Wordpress to Hubspot CMS. Within 60 days, we observed a significant rise in website visitors. In the following 30 days, we experienced a 60% increase in traffic compared to the previous month. This is a significant achievement!
Ok, were starting from a fairly low position, but the direction is obviously good , right?
How did we achieve this?
We started by re-writing all of our web copy on every page to match keyword search phrases we want to be found for. Using Hubspot's SEO Keyword Planning Tool we were able to choose search terms and phrases that are actually being searched for. This is a game changer for sure.
We also re-wrote all of the page meta titles and descriptions to harmonise with the copy on each of our web pages.
We published a weekly blog article (as supporting topic clusters to our pillar pages) with links and tags that match our SEO search phrases.
We published e-newsletters that are delivered automatically to our instant, daily, weekly and monthly blog subscribers so as each blog article is published it automatically gets distributed to subscribed contacts, at the cadence they have chosen.
We published pop-ups with valuable content offers that appear as someone is leaving the site, offered in exchange for contact details. These are followed up with automated emails offering additional valuable content.
Although there are many other steps we can take such as PPC Ads, Social Media Ads, and Social Media Posts, we are on the right track thanks to the power of Hubspot CRM and Hubspot CMS. Our website's speed and ease of navigation are all thanks to Hubspot CMS.If you'd like us to help you get started with Hubspot CRM or Hubspot CMS get in contact today.
July 26, 2023