If you’re a business owner, you know that staying ahead of the curve is key to your success. That’s why we were so excited when Rivetnut Technology Systems came to us via Handsome Design, looking for help launching a new e-commerce website.
We knew it would be a challenge, but our team was up for the task!
In this post, we’ll share with you what we did and how it helped Handsome Design achieve their goals for RTS. And, if you’re curious about e-commerce or just want to learn more about our process, keep reading!
The Customer
Rivetnut Technology Systems is a leading supplier of fasteners, especially rivets and weld nuts. They also sell other kinds of fixing such as brass/steel wood inserts or rubber insert for additional strength when needed onsite. They offer everything you need to build anything from small models right up through to large industrial buildings!
RTS’s new website offers a convenient and easy way to purchase products from their warehouse in Aylesbury, Buckinghamshire. Next day shipping is available, so purchases are delivered quickly and without delay. The new website also includes an update blog where they share news with customers as well as updates on popular items for sale.
The Design Process
Keith Robbins, Creative Director at Handsome Design approached us with a series of bright and shiny designs for RTS’s new e-com website. His goal was to create a website that would be light and bright but also professional enough in its tone so it could work well on any platform – from smartphones all the way up through desktop computers!
His designs incorporated a new logo had everything you’d want: sharp angles and clean lines to work with new colour schemes, fonts and branding.
We took the fabulous new designs and implemented a draft look & feel, customising an awesome Shopify theme to match these creative-looking design by Handsome Design. The draft look and feel pages included a new home page design, navigation suggestions, product collection and filtering suggestion as well as new product pages for the new website.
Once signed off by the client we embarked on creating them within the development domain, adding page content, images, blogs and product data to bring the designs to life.
Killer Features
The search and filtering system used on the new RTS website makes finding products a piece of pie.
Users are able to search by product name, part number or any part thereof, as well as filtering by product type, band, shape, material, style and material thickness. All critical when seeking the right kind of fixing.
When you select a product to view, options to buy are immediately highlighted, as well as alternative products and data sheet downloads.
Online Presence
By migrating their old website to a new e-commerce website Rivetnut Technology Systems online presence will improve dramatically. With superfast page load speeds standard within Shopify websites, as well as high-grade SSL security certificates, user experiences will drmatically improve.
Users will also be able to order directly products they might otherwise have had to call in for, which means they can buy when they choose, rather than when RTS are open.
Future developments will allow trade customer logins and trade pricing, all exciting development for RTS and its customers.
In recognition
From initial contact to launch the teams at Rivetnut Technology Systems and Handsome Design have worked really hard to achieve launch of the new site in what has been a relatively short space of time.
We have really enjoyed working alongside you all and hope we are able to continue to support you with the exciting opportunities building an e-commerce website on Shopify allows a growing business.Are you ready to get online with a killer e-com website that really converts users to customers? Perhaps we can help, get in touch today.This article was written with the assistance of JasperAi.
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