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Top Polling Tools to Elevate Your Online Strategy

Polls or Customer Surveys are an essential asset in captivating and connecting with your existing clients online. They serve as a valuable tool for gathering insights through questions but also for introducing them to potential engagement opportunities such as content offers and downloads. Moreover, polls can provide valuable feedback on your performance, allowing you to gauge how well you are doing in engaging your audience or serving your customers. 

When it comes to engaging with your online audience, having the right polling tools is crucial. That's why we've handpicked a selection of our top-rated options for you to explore. With these tools, you can easily gather valuable insights from your clients and even introduce them to exciting engagement opportunities.

Hubspot Feedback Surveys

When it comes to gathering valuable feedback from your customers, Hubspot Feedback Surveys is a standout option that you don't want to miss out on. This powerful feature, available in Service Hub Pro, allows you to easily conduct customer feedback surveys directly within Hubspot. The best part? All the replies and responses are recorded on the respective customer contact records, making it convenient for you to track and analyze the feedback.

Hubspot Feedback Surveys offers a user-friendly interface that makes it a breeze to create and distribute polls to your audience. You can customize the questions to suit your specific needs and gather valuable insights on how well you are performing in engaging your audience or serving your customers. The robust features of this tool ensure that you can gather accurate and meaningful feedback to help you make informed decisions and improve your overall engagement strategy.

With Hubspot Feedback Surveys, you have the ability to gain a deeper understanding of your customers' preferences and expectations. By analyzing the responses and feedback received, you can identify areas where you excel and areas where you can make improvements. This invaluable information allows you to continuously refine your approach and deliver a better experience to your existing clients.

Furthermore, the seamless integration of Hubspot Feedback Surveys within Hubspot makes it a time-saving solution for your team. You can easily access and manage all the survey data within the same platform where you handle your customer interactions and communication. This not only saves you from the hassle of using multiple tools but also ensures that all the information is centralized and easily accessible whenever you need it.

In conclusion, Hubspot Feedback Surveys is a top-notch polling tool that allows you to conduct customer feedback surveys effortlessly. Its integration with Hubspot, along with its user-friendly interface and robust features, ensures that you can capture valuable insights and improve your audience engagement. Don't miss out on the opportunity to elevate your online strategy and take your audience engagement to new heights.

Zonka Feedback

Another great option for polling and surveys is Zonka Feedback, a powerful tool that allows you to create engaging surveys and polls and integrate responses with Hubspot contact properties. With its intuitive design and advanced analytics, you can easily understand your audience's preferences and make informed decisions to improve your engagement strategy.

While it does not offer a free option, starting at just $44.00 per month for up to 2,500 responses, Zonka Feedback provides excellent value for money. One of the standout features of Zonka Feedback is its ability to measure Customer Experience (CX) Metrics such as Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Satisfaction (CSAT). These metrics are crucial in determining how well you are meeting your customers' needs and expectations.

With Zonka Feedback, you can easily track and analyze these metrics to gain valuable insights into your audience's preferences and make informed decisions to improve your engagement strategy.

Zonka Feedback offers seamless integration with Hubspot contact properties, which means you can effortlessly sync your survey and poll responses with your Hubspot customer records. You can find it in the Hubspot App Marketplace. By consolidating all your customer data in one place, you can easily access and analyse the information whenever you need it, saving you time and effort.

Zonka Feedback also boasts an intuitive design and customisable templates, allowing you to create visually appealing and engaging surveys and polls. With a variety of question types to choose from, you can gather specific insights from your audience and tailor your engagement strategy accordingly. Whether you want to measure customer satisfaction, gather feedback on a new product or service, or simply understand your audience's preferences, giving you the tools to capture accurate and meaningful data.

A powerful polling and survey tool that offers a range of features to enhance your audience engagement strategy, Zonka Feedback, with its ability to measure CX Metrics, seamless integrate with Hubspot, and intuitive design, in our opinion, provides excellent value for money.


Typeform is also worth mentioning as a top-rated polling tool. With its beautifully designed forms and surveys, it offers a visually appealing and engaging way to capture insights and engage with your clients. We really like Typeform and although we use Hubspot and Zonka these days it is still one of our favourites. Typeform stands out for its wide variety of question types and customisable templates, allowing you to tailor your surveys to meet your specific needs.

One of the key strengths of Typeform is its versatility. Whether you want to gather feedback on a new product or service, conduct market research, or simply understand your audience's preferences, Typeform provides the tools to capture accurate and meaningful data. Its user-friendly interface makes it easy to create and distribute surveys, while its customisable templates ensure that your surveys are visually appealing and on-brand.

Typeform also excels in its ability to integrate with other tools and platforms, making it a seamless addition to your existing workflow. You can easily connect Typeform with Hubspot and sync your survey responses with your customer records. This integration also allows you to consolidate all your customer data in one place, making it easy to access and analyse the information whenever you need it.

Typeform also integrates nicely with other apps natively, so you can easily export results into Excel, Google Sheets and others to produce reports.

In conclusion, Typeform is a versatile and powerful polling tool that offers beautifully designed forms and surveys. With its variety of question types, customisable templates, and seamless integration with other tools, Typeform provides an excellent solution for capturing insights and engaging with your clients.

Are you Polling Yet?

No matter which tool you choose, incorporating polls into your online strategy is a surefire way to captivate and connect with your existing clients. So why wait? Start exploring these top-rated polling tools today and take your audience engagement to the next level.

Handy Tips
Nick Spalding
Post by Nick Spalding
23-Aug-2023 10:30:00
I am dedicated to enabling smart success for others, emphasising the power of creative problem-solving and the importance of providing clarity. By leveraging my strengths, throughout my career, I have excelled in diverse roles, thanks to my meticulous attention to detail and comprehensive understanding of business dynamics. You can trust that I consistently deliver value through my experience and expertise.