Are you a travel blogger, small business owner, or digital nomad looking to expand your online presence?
Whether you’re exploring Shopify for your website or considering integrating print-on-demand services, the recent overhaul of TravelPick UK’s website is a case study worth your attention.
Our team was thrilled to help Nick and Lisa of TravelPick migrate their website from HubSpot CMS to Shopify, creating a more versatile and user-friendly platform. Along with moving 25+ site reviews and blogs, we integrated a print-on-demand provider to offer caravan-inspired products and even launched a new Etsy store.
The result? A site that effortlessly blends their love for travel with e-commerce tools that simplify sales.
If you’re considering making similar changes to your site, read on to learn about the key steps and features behind this transformation.
HubSpot CMS is a great option for content management, but when it comes to building a scalable, flexible e-commerce store, Shopify is in a league of its own. Here’s why we made the switch for TravelPick UK:
By choosing Shopify, our team helped Nick and Lisa refine their digital platform without compromising on features or scalability.
TravelPick UK’s audience isn’t here for any ordinary tourist souvenirs – they want thoughtfully designed caravan-inspired products that fit their “travel enthusiast” lifestyle. To bring those ideas to life, we connected TravelPick with a market leading print-on-demand provider.
Print-on-demand (POD) lets businesses sell custom-designed products without stocking inventory. Once a customer places an order, the product is printed (think mugs, t-shirts, phone cases) and shipped directly from the supplier.
We evaluated multiple POD services and selected one that offered a balance between quality, delivery speed, and compatibility with Shopify. Popular options include Printful and Printify. For TravelPicks, ease of use and product range were key criteria.
The provider’s app was integrated directly with TravelPick UK’s Shopify store. With Shopify’s simple app marketplace, connecting the two only took a few clicks.
Caravan-themed mugs, t-shirts, and cushions were created with TravelPick’s brand in mind. The POD provider’s design tools allowed for full customisation.
Once designed, products were synced from the POD app to TravelPick’s Shopify store, complete with pricing, descriptions, and images.
The POD provider handled shipping directly, so TravelPick only needed to optimise their Shopify checkout process to ensure a smooth customer journey.
Thanks to this integration, Nick and Lisa didn’t need to worry about warehouse costs or supply chain logistics, letting them focus on their real passion – travel and community building.
While Shopify serves as the main hub for TravelPick UK, launching an Etsy store gave their products even more exposure. Given Etsy’s reputation as a marketplace for unique, handmade, and niche items, it was the perfect fit for their caravan-themed lifestyle products.
We helped set up a profile that reflected TravelPick’s branding—bright, engaging, and targeted towards caravan enthusiasts.
Using Printify as the central product hub we were able to sync Shopify products to Etsy, eliminating the need to manually update inventory on both platforms.
Etsy uses its own search engine algorithm to rank products, so we updated listings to include high-ranking keywords like “caravan accessories” and “travel lover gifts.” This is very early days, we are using EtsyCheck to check the performance of the store, its listings, and it can help with Etsy trends.
EtsyCheck is a little light as a key keyword research tool so for that we are using a couple of other apps including MOZ and ERank
By integrating tools that monitor sales and traffic across Shopify and Etsy, we gave Nick and Lisa a comprehensive view of their growing customer base.
Launching the Etsy store alongside the Shopify website wasn’t just about increasing sales—it was about reaching an entirely new audience that may not have come across TravelPick otherwise.
Combining Shopify’s robust e-commerce capabilities with Etsy’s massive marketplace audience is a winning strategy for small businesses. Shopify keeps the website running smoothly while using Printify to connect to Etsy connects businesses with its built-in buyer base.
With the Shopify website and Etsy shop up and running, TravelPick UK is now well-positioned to focus on scaling their business without worrying about technical limitations. We also plan to add TikTok shop and Amazon later too to form a complete ecosystem.
More caravan-themed products and blogs are in the pipeline, ensuring loyal followers—and new customers—stay engaged.
This project delivered more than just an e-commerce website. It created a platform aligned with TravelPick’s community-driven ethos while opening the door to a world of new opportunities.
If you’re considering migrating to Shopify, setting up print-on-demand services, or expanding to Etsy, this process doesn’t need to feel overwhelming. With the right tools and strategies, you can create a site that aligns perfectly with your business goals.
Still need help? Whether it’s Shopify website integration, Etsy store setup, or curating products that resonate with your audience, reach out to learn how we can help make it happen.
Your website isn’t just a storefront—it’s your voice, your brand, and your story. Make it one worth sharing.