Here's the Latest Updates for HubSpot that we love and why they matter. Some are already live in your portals, others are being rolled out as we speak. (An update to the Hubspot blog tool happened whilst we were writing this blog!) If you have any questions about any of these updates get in touch.
1. WhatsApp Module
This module allows marketers and content creators to add a WhatsApp link to their page making it easy for their customers to start a conversation with their business.
If you're a marketer or content creator searching for a simple and effective way to add WhatsApp click-to-message links to your content plan, look no further. This new feature lets you seamlessly integrate WhatsApp into your content strategy, allowing you to start conversations with ease without requiring extensive documentation or complicated setup procedures. With this module, you'll be able to connect with your audience through WhatsApp in no time.
Which Portals Get it?
Marketing Pro, Marketing Enterprise, Service Pro, Service Enterprise
2. New CTAs tool
HubSpot's new CTAs tool is launching into Public Beta available to Marketing Hub and Hubspot CMS Professional and Enterprise customers.
Cut through the noise and grab your website visitors' attention, transforming it into a powerful marketing channel. Say goodbye to relying on developers or designers - you can easily create various CTAs such as pop-ups, slide-ins, buttons, and banners with the drag-and-drop editor.
Plus, you have complete flexibility in designing your CTA to match your website and brand guidelines. . And, with built-in tracking, measuring the effectiveness of your CTAs across HubSpot and non-HubSpot pages is a breeze.
Which Portals Get it?
Marketing Pro, Marketing Enterprise, Service Pro, Service Enterprise
3. A workspace for prospecting
Hubspot is building a dedicated workspace for sales reps that consolidates the entire prospecting experience in HubSpot. This feature is in the Public Beta stage of development.
It's a revolutionary workspace that streamlines your entire prospecting experience. This state-of-the-art tool enhances productivity by providing an efficient and organised approach to your daily activities. By highlighting important and new tasks, you will stay focused and engaged.
Best of all, you'll accomplish your business objectives with ease, boosting your confidence and achieving greater success.
The all-new prospecting workspace grants each user access to a personal summary tab, providing reps with a clear view of their goals and progress. When integrated with HubSpot's calendar, sales reps can see upcoming meetings and available time slots to tackle outstanding tasks.
The summary page empowers sales reps to take action and achieve results efficiently. Outstanding tasks and daily sequences are easily accessible, allowing reps to jump into work and make progress hassle-free.
The new prospecting workspace can be accessed in HubSpot's top nav under Sales > Prospecting.
Which Portals Get it?
The prospecting workspace is now available in public beta. Bear in mind that the workspace can only be accessed by users with a paid seat on Sales Hub Professional or Enterprise.
4. AI Location Formatting Suggestions
Within the data quality formatting issues tool, Hubspot now provides AI-powered location formatting suggestions for contacts and companies.
Most organisations receive location data (Country, State/Region, Timezone, Postcode) in different formats and it can often be difficult to accurately create reports, lists or trigger automation. This can lead to inaccuracies and lost opportunities. However, with Hubspot's AI-powered feature, it can suggest the correct format for your business, ensuring that all your location data is accurate and consistent. With this, you can easily resolve potential issues related to location properties, saving you time and resources.
Easily solve formatting issues for your contacts and companies with HubSpot's AI-powered CRM. Simply navigate to CRM > Contacts or Companies > Actions > Fix formatting issues, and let Hubspot's technology suggest solutions for any issues that may arise. With the option to accept or reject recommendations, you'll be on your way to organised and efficient data management in no time.
Which Portals Get it?
Ops Starter, Ops Pro, Ops Enterprise
Summary
These are our top picks for May 2023 updates occurring in your portal. We still have our eye on the Integrated Payments Solution which is currently being rolled out in the USA only so far, but the feature set looks very strong, enabling users to add payment links to forms, quotations and manage subscriptions, all directly from within Hubspot CRM.
If you'd like to find out more about any of these topics or would like further help to implement these tools within your Hubspot portal get in touch.
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