Not wishing to sit on our heels, Covid-19 gave us an opportunity to take a breath, no pun intended. And whilst we were taking a breath we decided it was time for a re-brand, as we look to our future.
We’ve been through a huge period of growth and metamorphosis in the last few years, as we have become an established Hubspot Solutions Partner, bringing joined up Web, CRM, Sales and Marketing solutions to clients.
Whilst this has taken us outside our comfort zone on many occasions, we’ve consequently worked with some great clients embarking on their own Hubspot journeys, as they grow better.
Website
We are in the process of moving our website to Hubspot CMS – We hope you like it.
Of course there are costs attached to moving a website from a managed VPS/Wordpress website to a Hubspot CMS website.
Having developed websites on WordPress extensively in recent years, we’ve noticed WordPress websites require an ever-increasing amount of back-end maintenance and upkeep, both server side and user side. With the move over to Hubspot CMS we’re expecting payback in time to cover any increased costs.
WordPress updates in the form of Theme updates, Plugin updates and WordPress updates results in multiple updates per week. All of these must be carried out safely, taking back-ups before and after updating, and are increasingly time consuming.
For a digital agency, WordPress updates are a hidden cost of website hosting/maintenance that potentially eat away at creative time that might otherwise be given to a client.
A Hubspot CMS website changes all of that.
Hubspot takes care of all hosting and operating system updates and the user interface within Hubspot CMS is just a dream to use. It reminds me of when we switched from using PC’s to MACS and how much easier, more efficient and quicker everything is.
Connected Approach
Hubspot CMS takes a connected approach to building websites.
What do we mean by that?
Well Hubspot CMS, used for building website pages, landing pages and forms, sits alongside Hubspot CRM and within the same user interface. This means it makes it familiar and very quick to build content on your website, email marketing campaigns and social media. All tailored to reflect your customer’s behaviour on your site or the lifecycle stages of your buyers.
The best part is you get to see your customers interactions with your website within your Hubspot CRM….does your existing website do that?
With SMART technology off the bat, a customer or particular group of customers that has indicated they like dogs rather than cats for example, gets to see content on website that contains dogs and not cats.
From a content production point of view, this becomes very exciting. Your website content, e-newsletter content, social media content and your blogs can be tailored to deliver exactly what you want your customers to see.
Wow, powerful!
Check back in the future for updates on how we’re progressing with Hubspot CMS or if you’d like to talk to us about how it can help you and your business grow better, drop us a line, schedule a call, whichever suits you best.
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