Calls-to-action (CTA) are the secret sauce to driving people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless.
CTAs can be used on product pages (non-landing pages), in display ads, email, social media, direct mail and pretty much anywhere you can market your offer.
But not all CTAs are created equal. In a world where every brand is fighting for consumers attention, it’s critical that prospects choose your offer over your competitors.
Reducing Clutter around your CTA can increase conversion rates by 100's of %.
This is an excerpt from our eBook: 'Calls to Action that Rock' available to download as Part 2 of a 5-Part Series here;