In our latest blog, discover the exciting new features and enhancements in Shopify Editions: Summer '23 that will take your e-commerce business to the next level.
B2B Features to Drive Growth
Imagine tailoring your store content for B2B customers, available in Shopify Plus, whilst maintaining a retail online store all through one user interface. The Shopify B2B features include volume pricing, quick order lists, a feature we particularly love and full support for Paypal which allows customers to pay for orders and invoices with payPal. The vaulted credit card feature also allows customers to use previously stored credit cards on draft orders at checkout or when paying an invoice, all easily reconciled in Shopify admin.
Time to get personal!
With the latest updates to Shopify, your e-commerce business can now offer truly personalised shopping experiences to your customers. The days of generic online stores that fail to connect with shoppers on a personal level are in the past, after all it is no longer 1995. Instead, you can now tailor the entire shopping journey to each individual, making your customers feel valued and understood.
Wouldn't it be better to greet your customers by name as soon as they enter your online store? The new personalisation features in Shopify Editions: Summer '23, make this a reality. As the store owner you can create user profiles that store relevant information about your customers, such as their preferences, purchase history, and even their birthdays.
Armed with this knowledge, you can offer personalised product recommendations, exclusive discounts, and special promotions that are specifically tailored to their interests and needs.
Personalisation goes beyond just knowing your customers' names and preferences. It's about creating seamless and intuitive shopping experiences that make customers feel like you truly understand their wants and desires.
As an example, if you have more than one market such as B2C or B2B, and you have activated the B2B feature on Shopify, you can adapt your store design with context-specific pages for wholesale/trade and regular customers, directly within the Online store editor. This allows you to change the tone, language and pricing structure for each and every customer type.
When customers feel like a brand understands their unique preferences and needs, they are more likely to become repeat buyers and brand advocates. By offering personalised shopping experiences, you can build stronger relationships with your customers and increase their trust and loyalty towards your brand.
Sell in Bundles
The Shopify Bundles app is now in full release, which means you can start using it today. It will increase your average order value and provide a unique and engaging shopping experience for your customers.
With the Shopify Bundles app, you can easily create product bundles and offer them as a package deal to your customers. This not only encourages them to purchase multiple items at once but also increases average order value. By bundling related products together, you can offer a convenient and cost-effective solution to your customers, making it more enticing for them to add more items to their cart. This level of personalisation further enhances the shopping experience and makes your customers feel valued and understood.
The app also provides you with valuable insights and analytics about the performance of your bundles. You can track the number of bundle purchases, average order value, and even analyse which specific bundles are the most popular among your customers.
This data-driven approach allows you to fine-tune your bundle offerings and optimise your marketing strategies to further increase sales and customer satisfaction. Inventory is also updated in real time too, so you don't have to worry about overselling.
AI-Powered Recommendations
Like all platforms, Shopify has been quick to embrace the benefits of AI and incorporate it into the platform, which allows you to streamline your tasks and accomplish more in less time.
Be prepared for smart replies that will be available soon, allowing you to promptly review, edit, and respond to live chat inquiries within the Shopify Inbox. Additionally, you can provide instant answers to frequently asked questions by publishing personalised FAQs and responses through the Shopify Inbox.
You can also optimise your email communications by generating attention-grabbing subject lines, creating engaging email content, and identifying the optimal send times for maximum impact using Shopify Email.
Summary
In conclusion, the Summer '23 edition of Shopify brings exciting new features and enhancements to take your e-commerce business to the next level. With B2B features, you can tailor your store content for different customer types and offer volume pricing, quick order lists, and full support for PayPal.
The personalisation features allow you to create truly personalised shopping experiences, from greeting customers by name to offering personalised product recommendations and exclusive discounts.
The Shopify Bundles app enables you to sell product bundles, increasing average order value and providing a unique shopping experience. And with AI-powered recommendations, you can streamline tasks and optimise your communications.
Embrace these features in Shopify Editions: Summer '23 to enhance customer satisfaction and drive growth in your online store.
