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Shopify vs WooCommerce vs Wix: Why Shopify stands out for e-commerce

Choosing the right platform for your e-commerce website is crucial, and with so many options available, it can be overwhelming. Shopify, WooCommerce, and Wix are three of the most popular e-commerce platforms, each with their own unique features and benefits.

While they all offer e-commerce functionality, there are significant differences that, in our opinion sets Shopify apart. In this article, we’ll explore the benefits and advantages of using Shopify as your e-commerce platform.

1. User Interface: 

Shopify offers an intuitive and user-friendly interface that sets it apart from its competitors. Its drag-and-drop interface allows users to easily create and edit their websites without any coding knowledge. This not only saves time and resources but also empowers businesses to have full control over their online presence.

The simplicity and reliability of Shopify make it a favourite among small and large businesses alike. Whether you're just starting out or already a well-established corporation, Shopify provides a seamless and user-friendly experience. In contrast, WooCommerce requires WordPress, which adds a layer of complexity to the setup process. Users need to have some technical knowledge to navigate through the installation and configuration. On the other hand, Wix is known for its user-friendly interface, but it lacks the customisability that larger businesses often require.

With Shopify, businesses have the freedom to customise their websites to align with their branding and unique needs. The drag-and-drop interface allows for easy customisation of layouts, colors, and fonts. You can also add various features and functionalities through the extensive app store. This level of customisation ensures that your website stands out and reflects your brand identity.

Furthermore, Shopify's reliability is a key factor that sets it apart. The platform is built on a robust infrastructure that can handle high volumes of traffic and transactions. This means that your website remains fast, responsive, and accessible to customers, regardless of the size of your business. In comparison, WooCommerce may struggle to handle the rapid growth that comes with larger enterprises, leading to a less than optimal online shopping experience.

2. Scalability:

As your business grows, it becomes crucial to have an e-commerce platform that can keep up with your expanding needs. This is where Shopify truly shines. With its scalable infrastructure and flexible pricing plans, Shopify is designed to accommodate businesses of all sizes, whether you're just starting out or already a large corporation.

Shopify's scalable infrastructure allows you to seamlessly handle increased traffic and sales that come with business growth. As your customer base expands and your sales volume increases, Shopify's platform can effortlessly handle the added demand. This ensures that your website remains fast, reliable, and accessible to customers, regardless of how much your business grows.

On the other hand, while WooCommerce is also scalable and can work well for small to medium-sized businesses, it may not be as equipped to handle the rapid growth that comes with larger enterprises. As your business expands, you may find that the limitations of Wix's e-commerce store become apparent. It may struggle to handle the increased traffic and sales, resulting in a less than optimal online shopping experience for your customers.

In contrast, Shopify's infrastructure is specifically designed to handle the demands of growing businesses. Its robust platform can easily handle high volumes of traffic and transactions, ensuring that your website remains responsive and efficient even during peak periods. This scalability is crucial for businesses that anticipate significant growth and want to ensure a seamless online shopping experience for their customers.

Additionally, Shopify's flexible pricing plans make it an ideal choice for businesses of all sizes. Whether you're just starting out with a limited budget or you're a well-established corporation, Shopify offers pricing options that can accommodate your specific needs. You can choose from various plans and features, allowing you to customise your e-commerce platform to align with your budget and business requirements.

In summary, as your business grows, you need an e-commerce platform that can scale alongside you. Shopify's scalable infrastructure and flexible pricing plans make it the perfect choice for businesses of all sizes. Whether you're a start-up or a large corporation, Shopify can provide you with the tools and resources you need to expand your online presence and meet the demands of your growing customer base. Don't let your business outgrow its e-commerce platform – choose Shopify and ensure that your online store can keep up with your business's success.

3. Payment options:

Shopify offers a wide range of payment options to its users, making it easy for businesses to accept payments from customers around the world. The platform not only provides its own payment gateway in most countries but also offers seamless integrations with popular payment platforms like PayPal, Stripe, and other third-party processors. This ensures that businesses can cater to their customers' preferred payment methods, resulting in a hassle-free shopping experience.

On the other hand, WooCommerce also provides payment options, but it requires users to install and configure different payment gateways separately. While it's not overly complicated to set up, it does require some knowledge of WooCommerce, WordPress, and payment gateway integration. This additional step can be time-consuming and may pose a challenge for businesses that are not familiar with these platforms.

Similarly, Wix also offers payment options similar to Shopify and WooCommerce. However, like WooCommerce, it requires users to set up and configure different payment gateways separately. While this process may not be too complex, it still requires some understanding of the integration process.

In summary, Shopify's wide range of payment options, including its own payment gateway and integrations with popular processors, sets it apart from its competitors. The platform's user-friendly approach simplifies the payment process for businesses, allowing them to accept payments from customers worldwide without any hassle. This convenience, along with Shopify's other features and benefits, makes it an excellent choice for businesses looking to establish and grow their online presence.

PRO TIP: We have noticed conversion rates are much higher with Shopify Checkouts than other platforms, suggesting User Confidence is greater.

4. Marketing tools:

Shopify's built-in marketing tools set it apart from its competitors. With features such as SEO, email marketing, and social media integration, Shopify allows you to optimize your website for search engines, run effective marketing campaigns, and connect with customers on popular social media platforms.

In contrast, WooCommerce also offers marketing tools, but they require additional plugins and configurations. This can be time-consuming and may require technical knowledge to set up properly. On the other hand, Wix provides some basic marketing tools, but they are not as comprehensive as Shopify's offerings.

With Shopify, you have all the necessary marketing tools at your fingertips, without the need for additional plugins or complicated setups. This allows you to focus on growing your business and reaching your target audience effectively. Whether it's optimizing your website for better search engine rankings, sending targeted email campaigns to your customer base, or engaging with your audience on social media, Shopify provides a seamless and user-friendly experience.

By choosing Shopify as your e-commerce platform, you can take advantage of these powerful marketing tools and ensure that your online business is equipped with everything it needs to succeed.

PRO TIP: We have noticed Shopify's SEO tools integrate seamlessly with Google (and other search engines) producing better organic search engine results.

5. Native Apps:

With over 8,000 apps available from the Shopify app store, it is possible to expand the features of your Shopify e-commerce store very quickly, without custom coding knowledge and without the expense of third-party custom development. These apps cover a wide range of functionalities, from inventory management and customer support to marketing automation and analytics. Whether you need to add a chatbot to improve customer service or integrate your store with popular marketplaces like Amazon and eBay, there is likely an app available to meet your specific needs.

On the other hand, WooCommerce and Wix also offer third-party native integrations, but our experience has found that they can be a little more complex to set up and are often a little clunkier in terms of user experience. While they do have app marketplaces, the number of available apps is significantly smaller compared to Shopify. This means that you may have to rely on custom coding or third-party developers to add the desired functionalities to your e-commerce store, which can be time-consuming and costly.

The vast selection of apps available on Shopify not only saves you time and money but also allows you to easily experiment with different features and functionalities. You can test and optimise various aspects of your online store without the need for extensive technical knowledge or hiring additional developers. This flexibility and ease of customisation make Shopify stand out as the top choice for businesses looking to expand their e-commerce capabilities seamlessly.

PRO TIP: As a Shopify Partner we have tried and tested lots of app integrations over many years and have a preferred shortlist covering almost every type of solution requirement.

6. Customer support:

When it comes to customer support, Shopify truly stands out from the competition. With its 24/7 support available through various channels such as phone, email, and live chat, you can rest assured that help is always just a click or call away. Whether you have a question, need assistance with an issue, or simply want some guidance, Shopify's dedicated support team is there to provide prompt and helpful solutions.

In addition to their excellent customer support team, Shopify also offers an extensive knowledge base filled with detailed tutorials and guides. This valuable resource can help you troubleshoot any issues you may encounter along the way. From setting up your online store to managing inventory and processing orders, you'll find step-by-step instructions and expert advice to help you navigate through any challenges.

While WooCommerce and Wix do offer customer support as well, our experience has shown that the response times from both platforms can be a little slower compared to Shopify. This can be frustrating when you're in need of immediate assistance or facing a time-sensitive issue. With Shopify's quick and efficient support, you can have peace of mind knowing that help is always available when you need it.

Overall, Shopify's commitment to customer support sets it apart as the leading e-commerce platform. Their dedication to providing timely and effective assistance, along with their comprehensive knowledge base, ensures that you'll always have the support you need to run your online business smoothly. So, whether you're a beginner or an experienced entrepreneur, choosing Shopify as your e-commerce platform guarantees that you'll have a reliable partner by your side every step of the way.

PRO TIP: Working with a Shopify Partner also provides an extra layer of customer support.


Choosing the right e-commerce platform can make or break your online business. Shopify’s versatility, scalability, and ease-of-use make it the ideal choice for businesses of all sizes. Its extremely user-friendly interface, payment options, marketing tools, and reliable customer support set it apart from others.

While WooCommerce and Wix both have their unique features and benefits, our experience has led us to find both of these platforms are a little clunky in comparison to Shopify. Initial cost savings are often lost in extra development time and customisations.

In our experience and opinion Shopify stands out as the best e-commerce platform, no matter what your business goals and objectives may be.

Nick Spalding
Post by Nick Spalding
31-May-2023 10:30:00
I am dedicated to enabling smart success for others, emphasising the power of creative problem-solving and the importance of providing clarity. By leveraging my strengths, throughout my career, I have excelled in diverse roles, thanks to my meticulous attention to detail and comprehensive understanding of business dynamics. You can trust that I consistently deliver value through my experience and expertise.