Ready to get even more out of HubSpot in 2025?
The latest updates are here, packed with tools to save you time, automate more tasks, and take your customer service to the next level. Whether you're a marketer, business owner, sales pro, or a HubSpot veteran, these new features are definitely worth checking out.
From simplified invoicing to enhanced tracking and customisation options, these updates are all about working smarter, not harder. Let’s dive into our top five features HubSpot rolled out this month—you won’t want to miss these!
Release Date: 9 January 2025
HubSpot now lets you link Tickets directly to Invoices. Yep, you heard that right!
You can easily track which invoices came from specific tickets (and vice versa). It’s like connecting the dots for your customer’s journey—from submitting a ticket to making a payment.
For businesses using support tickets, this feature is a total game-changer. Here’s why:
Bottom line? This update creates a smoother workflow between sales and customer service, helping you make smarter, data-driven decisions. Plus, it’s one less headache for your teams—win-win!
Release Date: 11 November 2024
OK, not a January release but definitely worth noting, if you missed it.
HubSpot’s new Public Invoices API makes creating invoices a breeze!
Whether you’re using HubSpot or an integrated system like Stripe Payment Processing, you can now generate invoices automatically. Once everything’s set up, you can send invoices digitally to your customers—or, if you prefer, mark them as paid manually. Simple, efficient, and ready to make your billing process smoother!
Tired of manually crunching numbers for invoices? It’s time to level up—this change is a game-changer.
Say goodbye to tedious invoicing and hello to a smarter, streamlined system that works as efficiently as you do.
We have just finished helping a customer by creating a custom API integration between HubSpot invoices and their preferred accounting software. While the accounting software had its own API, it was a bit tricky to work with.
So, we developed a tailored solution that allowed them to enjoy HubSpot’s user-friendly invoice interface while seamlessly recording every transaction in their accounting system—automatically. Problem solved, hassle-free!
Release Date: 9 January 2025
You can now preview and customise invoice emails right in the platform. Need to tweak the language, add a personal touch, or showcase your branding? No problem—this feature puts you in the driver’s seat.
Plus, invoices can include handy links or PDFs, making it super easy for recipients to access. Simple, professional, and totally on-brand!
First impressions matter—yes, even in invoicing! Sending a polished, branded email isn’t just about looking good; it’s about showing professionalism and earning your customers’ trust.
Here’s how to level up:
With these tools, invoice communication becomes a breeze—sent exactly how you want, no guesswork required!
You can easily set up custom reminders to automatically send before an invoice is due or after a payment date—because who doesn’t appreciate a little nudge at the right time?
Release Date: January 2025
HubSpot's AI capabilities just stepped up a notch. With AI Insights now available across your reports and dashboards, you can quickly identify patterns, anomalies, and key data points. The AI not only highlights issues but also suggests potential actions to take.
Say goodbye to hours spent digging through reports for actionable insights. This feature empowers your team to focus on proactive strategies using data-driven perspectives.
When your AI doesn't just analyse but actively recommends steps, you're working smarter, not harder.
Release Date: Live Beta
We’re excited to share some big news! Custom Objects, previously available only for Enterprise Hubs, is now expanding its reach….
We are currently trialling Courses, Services and Appointments in Custom Objects, allowing users to create custom objects for these specific types of data. This feature provides a more organised and efficient way to manage your courses, services, and appointments within HubSpot.
This new feature allows for more flexibility in organising and managing your data within HubSpot. By creating custom objects for courses, services, and appointments, you can easily track and analyse this specific type of information without cluttering up other areas of your CRM.
This can also lead to better decision-making as you have all relevant data in the right place so you can:
Furthermore, with HubSpot's flexible reporting features, you can easily customise your reports to focus on specific custom objects. This allows for a more comprehensive understanding of your business and can aid in identifying areas for improvement.
What we are really excited about is the ability to create pipelines specifically for each type of data gives you greater control over your sales process. You can set up different stages and actions for courses, services, and appointments based on their unique characteristics.
This not only streamlines your workflow but also ensures that each type of data is given the appropriate attention it deserves.
These innovations from HubSpot are designed to make life easier for businesses. Whether you're focused on improving customer service, integrating invoicing, or leveraging AI to refine your strategies, there’s a tool here to help you grow.
Remember, the key to maximising these features is taking the time to explore and integrate them into your daily workflows.
If you'd like some help setting up or accessing these new features and more from Hubspot get in touch with our team today.