Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.
Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. Really?
There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning.
“Leads are the metric that, as marketers, we rely on because leads mean money.”
In this series of guides, we expose the top 30 techniques marketers should utilise to increase leads and revenue.
These tactics have been tested over the past 7 years and have been used by 8,000+ customers of Hubspot to generate more than 9.8 million leads last year.
So what goes into a best-of-class lead generation engine?
The best lead generation campaigns contain most, if not all, of these components. From a tactical perspective, a marketer needs four crucial elements to make inbound lead generation happen;
This is an excerpt from our eBook: 'Lead Generations, Tips, Tricks and Ideas' available to download here;