Having the most effective SEO strategies and content strategies is crucial for driving traffic to your site. However, if your web pages take an eternity to load, it can lead to a poor user experience and negatively impact your Google Search Engine performance.
Page load speed is a critical factor in determining the success of your website. When visitors click on a link to your site, they expect it to load quickly and efficiently. If it takes too long for your web pages to load, they may become frustrated and navigate away, leading to a high bounce rate and a decrease in organic traffic.
Performance score
In addition, Google takes page load speed into consideration when ranking websites in its search results. The search engine aims to provide the best user experience possible, and slow-loading pages do not align with that goal. Therefore, websites that load quickly are more likely to appear higher in search engine rankings, driving more organic traffic to their site.
In 2010 Google introduced its PageSpeed family tools which can be used to assess your website's performance. PageSpeed Insights provides a score which summarises a web page’s performance. The score is determined by collecting and analysing data about the page. A score of 90 or above is considered good. 50 to 90 is a score that needs improvement, and below 50 is considered poor.
To ensure that your web pages load quickly, one of the simplest and most effective steps you can take is to invest in high-quality web hosting. Business-level hosting provides the necessary resources and infrastructure to deliver fast load speeds and ensure optimal performance for your website. Unlike shared hosting, where resources are shared among multiple websites, business hosting offers dedicated resources that are exclusively allocated to your site. This means that you don't have to worry about other server users taking more than their fair share and affecting your site's performance.
High-Quality Business Hosting is not the cheapest hosting service you can find on offer from consumer website providers like GoDaddy, Wix, 1&1 Ionos or similar.
Business Hosting
If you are serious about improving your website's performance you must choose business level hosting for your website.
Moreover, business hosting often comes with additional features and benefits that contribute to improved website performance. For example, SSL certificates are typically included as standard, providing a secure connection between your site and its visitors. This not only enhances user trust but can also positively impact your search engine rankings. Additionally, choosing a web hosting provider with UK or European support teams ensures that you have access to timely and efficient customer service whenever you need it.
When selecting a web hosting provider, it's essential to prioritise fast load speeds, dedicated resources, above-industry-standard uptime averages, SSL certificates, and reliable customer support. We highly recommended TSOHost, known for its great quality business web hosting and top-notch customer service. Their hosting service guarantees fast load speeds, dedicated resources, and 99.9% uptime, ensuring that your website is always available and performing at its best.
Here's our criteria for choosing a web host provider;
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Fast Load Speeds - You can count on Mach-fast load speeds when you have business hosting. In fact, websites hosted on business hosting bundles have been shown to load up to three times faster than those that rely on shared hosting.
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Dedicated not Shared Resources - With business hosting, your resources are yours and yours alone. So, you’ll never have to worry about other server users taking more than their fair share and affecting your site’s performance.
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Above Industry Standard Uptime Averages - Choose hosting that offers 99.9 per cent guaranteed uptime.
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SSL Certificates - Look for hosting that includes SSL certificates Issued as Standard.
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UK / European Support Teams - Customer Service and support teams need to be on the same timezone, so available when you need it.
TSO Host Business Hosting
We host and build our website on Hubspot CMS which includes great hosting performance.
For non-Hubspot websites and Wordpress builds we strongly recommend TSOHost for great quality business web hosting. Their service is top-notch and customer service teams operate on our time zones.
In conclusion, investing in business-level hosting is crucial for optimising your website's performance, enhancing user experience, and boosting your search engine rankings. By prioritising fast load speeds, dedicated resources, and reliable customer support, you can ensure that your website provides a seamless and enjoyable experience for visitors, ultimately driving more traffic to your site.
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