Willow Communications Ltd

These are the the guidelines for use of the approved corporate logo. The full colour version should be used wherever possible. Exceptions are single colour or black and white documentation where the ‘monotone’ version should be used or when the logo is positioned on a dark background where the ‘reverse’ should be used.

• Guidelines for Use PDF Download

Noto Sans and Serif are fonts chosen from the Google Fonts collection. This allows them to be used for digital marketing and offline marketing to present a consistent brand identity.

The Serif family provides typographic interest and is used for headlines, titles etc. The Sans family is a clean and elegant font for body copy that is easy to read.

H1

Lorem Ipsum Dolor Sit Amet

36pt, Noto Serif, 700 Bold Regular, -25 Tracking, #753189, Leading 42pt

H2

Lorem Ipsum Dolor Sit Amet

24pt, Noto Serif, 700 Bold Regular, -25 Tracking, #4c245e, Leading 30pt

H3

Lorem Ipsum Dolor Sit Amet

36pt, Noto Serif, 700 Bold Regular, -25 Tracking, #753189, Leading 42pt

H4

Lorem Ipsum Dolor Sit Amet

18pt, Noto Sans, 700 Bold Regular, 0 Tracking, #8d4d98, Leading 22pt

H5

Lorem Ipsum Dolor Sit Amet

14pt, Noto Serif, 400 Regular, All Caps, 0 Tracking, #212121, Leading 18pt

H6

Lorem Ipsum Dolor Sit Amet

10pt, Noto Serif, 400 Regular, All Caps, 0 Tracking, #212121, Leading 12pt

P

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

13pt, Noto Sans, 400 Regular, -10 Tracking, #212121, Leading 16pt

Download: Fonts

 

Social media profiles should be consistent across platforms. This means icons, header images and descriptions match and attention to detail should be placed upon ensuring brand name and contact details are entirely consistent.

Facebook Page Header Default, Full Colour
PNG with tagline / without tagline

 

 

 

Insta Icon
PNG download
EPS download
AI download
Insta Page Copy
Page Fields Excel Spreadsheet
 

An example selection of brand imagery is displayed below and can be downloaded in high resolution.

The theme of the images is to suggest fun, exciting, gaming environments and technology, representative of environments in which Willow products might be used.

Vivid reds, purples, greens and yellows are a feature of the imagery, soft pastel tones should be avoided.

Image 1, Full Colour
High Resolution Download

 

 

 

 

 

 

This is the main corporate colour used for emphasis on the full colour logo version of the logo. It can be used for highlighting copy (headlines, headings, link active and hover states). There are also a number of darker and lighter shades below for contrasting.

 

These are the Black and Grey Specifications that should be used.

Willow Black
Colour Specifications
Digital Hex #212121
CMYK (74%, 64%, 59%, 78%)
RGB (33, 33, 33)
RGBA (33, 33, 33,1)
RGB0 (0.129,0.129,0.129)

 

Willow Black (Darker)
Colour Specifications
Digital Hex #000000
CMYK (91%, 79%, 62%, 97%)
RGB (0, 0, 0)
RGBA (0, 0, 0,1)
RGB0 (0,0,0)