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WILLOW Brand Book

Here are your brand assets, available for download whenever you need them. Please handle them with care, and don't hesitate to reach out if you require further assistance.

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Logo

These are the approved versions of the corporate logo. The full colour version should be used wherever possible. Exceptions are single colour or black and white documentation where the ‘monotone’ version should be used or when the logo is positioned on a dark background where the ‘reverse’ should be used.

willow-default-colour-1

Corporate Logo Default, Full Colour
PNG with tagline / without tagline
EPS with tagline / without tagline
AI with tagline / without tagline

willow-logo-default-mono

Corporate Logo Monotone
 
willow-logo-default-reverse-1
Corporate Logo Reversed

Logo Guidelines

These are the the guidelines for use of the approved corporate logo. The full colour version should be used wherever possible. Exceptions are single colour or black and white documentation where the ‘monotone’ version should be used or when the logo is positioned on a dark background where the ‘reverse’ should be used.

Icon

These are the approved versions of the corporate icons for use as a favicon, social media icons and when a full size logo is not applicable or suitable for use. The full colour version should be used wherever possible. Exceptions are single colour or black and white documentation where the ‘monotone’ version should be used or when the icon is positioned on a dark background where the ‘reverse’ should be used.

willow-icon-square-default

Corporate Icon Default, Full Colour
PNG download
EPS download
AI download
 
willow-icon-square-blackCorporate Icon Default, Black Background
PNG download
EPS download
AI download
 
willow-icon-square-whiteCorporate Icon Default, White Background
PNG download
EPS download
AI download
 

Fonts

Noto Sans and Serif are fonts chosen from the Google Fonts collection. This allows them to be used for digital marketing and offline marketing to present a consistent brand identity.

The Serif family provides typographic interest and is used for headlines, titles etc. The Sans family is a clean and elegant font for body copy that is easy to read.

H1

Lorem Ipsum Dolor Sit Amet

36pt, Noto Serif, 700 Bold Regular, -25 Tracking, #753189, Leading 42pt

H2

Lorem Ipsum Dolor Sit Amet

24pt, Noto Serif, 700 Bold Regular, -25 Tracking, #4c245e, Leading 30pt

H3

Lorem Ipsum Dolor Sit Amet

36pt, Noto Serif, 700 Bold Regular, -25 Tracking, #753189, Leading 42pt

H4

Lorem Ipsum Dolor Sit Amet

18pt, Noto Sans, 700 Bold Regular, 0 Tracking, #8d4d98, Leading 22pt

H5

Lorem Ipsum Dolor Sit Amet

14pt, Noto Serif, 400 Regular, All Caps, 0 Tracking, #212121, Leading 18pt

H6

Lorem Ipsum Dolor Sit Amet

10pt, Noto Serif, 400 Regular, All Caps, 0 Tracking, #212121, Leading 12pt

P

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

13pt, Noto Sans, 400 Regular, -10 Tracking, #212121, Leading 16pt

Download: Fonts

 

Social Media

Social media profiles should be consistent across platforms. This means icons, header images and descriptions match and attention to detail should be placed upon ensuring brand name and contact details are entirely consistent.

willow-facebook-notag

Facebook Page Header Default, Full Colour
PNG with tagline / without tagline

Facebook Page Copy
Page Fields Excel Spreadsheet
 
willow-linkedin-notag
LinkedIn Page Header Default, Full Colour
PNG with tagline / without tagline
 
LinkedIn Page Copy
Page Fields Excel Spreadsheet
 
willow-icon-square-default
Insta Icon
PNG download
EPS download
AI download
Insta Page Copy
Page Fields Excel Spreadsheet
 

Image Style

An example selection of brand imagery is displayed below and can be downloaded in high resolution.

The theme of the images is to suggest fun, exciting, gaming environments and technology, representative of environments in which Willow products might be used.

Vivid reds, purples, greens and yellows are a feature of the imagery, soft pastel tones should be avoided.

imagery-1

Image 1, Full Colour
High Resolution Download
 
imagery-2Image 2, Full Colour
High Resolution Download
 
imagery-3Image 3, Full Colour
High Resolution Download
 
imagery-4Image 4, Full Colour
High Resolution Download
 
imagery-5Image 5, Full Colour
High Resolution Download
 
 

 

Corporate Colours

This is the main corporate colour used for emphasis on the full colour logo version of the logo. It can be used for highlighting copy (headlines, headings, link active and hover states). There are also a number of darker and lighter shades below for contrasting.

 

Willow-Colours---Icons-Primary-Purple

Willow Purple (Corporate Colour)
Colour Specifications
Digital Hex #763189
CMYK (66%, 92%, 0%, 0%)
RGB (118, 49,137)
RGBA (118, 49,137,1)
RGB0 (0.463,0.192,0.537)
 
Willow-Colours---Icons-Primary-Purple-Darker
Willow Purple (Corporate Colour, Darker)
Colour Specifications
Digital Hex #611C75
CMYK (77%, 100%, 16%, 5%)
RGB (97, 28,117)
RGBA (97, 28,117,1)
RGB0 (0.38,0.11,0.459)
 
Willow-Colours---Icons-Primary-Purple-DarkestWillow Purple (Corporate Colour, Darkest)
Colour Specifications
Digital Hex #4A0A5C
CMYK (85%, 100%, 30%, 24%)
RGB (74, 10, 92)
RGBA (74, 10, 92,1)
RGB0 (0.29,0.039,0.361)
 
Willow-Colours---Icons-Primary-Purple-LighterWillow Purple (Corporate Colour, Lighter)
Colour Specifications
Digital Hex #8E4EA0
CMYK (54%, 78%, 0%, 0%)
RGB (142, 78,160)
RGBA (142, 78,160,1)
RGB0 (0.557,0.306,0.627)
 
Willow-Colours---Icons-Primary-Purple-LightestWillow Purple (Corporate Colour, Lightest)
Colour Specifications
Digital Hex #B27DC1
CMYK (37%, 58%, 0%, 0%)
RGB (178,125,193)
RGBA (178,125,193,1)
RGB0 (0.698,0.49,0.757)

 

Secondary Colours

The secondary colour palette is tonally compatible with the main corporate colour. These colours can be used for emphasis, to define individual product group or for charts, illustrations etc.

 

Willow-Colours---Icons-Yellow

Willow Yellow
Colour Specifications
Digital Hex #FFDC01
CMYK (2%, 10%, 92%, 0%)
RGB (255,220, 1)
RGBA (255,220, 1,1)
RGB0 (1,0.863,0.004)

Willow-Colours---Icons-GreenWillow Green
Colour Specifications
Digital Hex #8EB53F
CMYK (83%, 100%, 28%, 18%)
RGB (142,181, 63)
RGBA (142,181, 63,1)
RGB0 (0.557,0.71,0.247)

 

Willow-Colours---Icons-Pink

Willow Pink
Colour Specifications
Digital Hex #CF087D
CMYK (15%, 99%, 4%, 0%)
RGB (207, 8,125)
RGBA (207, 8,125,1)
RGB0 (0.812,0.031,0.49)
 
Willow-Colours---Icons-RedWillow Red
Colour Specifications
Digital Hex #BD1F27
CMYK (18%, 98%, 89%, 8%)
RGB (189, 31, 39)
RGBA (189, 31, 39,1)
RGB0 (0.741,0.122,0.153)
 
Willow-Colours---Icons-BlueWillow Blue
Colour Specifications
Digital Hex #1B92D2
CMYK (77%, 28%, 0%, 0%)
RGB (27,146,210)
RGBA (27,146,210,1)
RGB0 (0.106,0.573,0.824)
 
Willow-Colours---Icons-Orange
Willow Orange
Colour Specifications
Digital Hex #F39122
CMYK (0%, 51%, 91%, 0%)
RGB (243,144, 34)
RGBA (243,144, 34,1)
RGB0 (0.953,0.565,0.133)

Monotone Colours

These are the Black and Grey Specifications that should be used.

Willow-Colours---Icons-Black

Willow Black
Colour Specifications
Digital Hex #212121
CMYK (74%, 64%, 59%, 78%)
RGB (33, 33, 33)
RGBA (33, 33, 33,1)
RGB0 (0.129,0.129,0.129)
 
Willow-Colours---Icons-Black-DarkerWillow Black (Darker)
Colour Specifications
Digital Hex #000000
CMYK (91%, 79%, 62%, 97%)
RGB (0, 0, 0)
RGBA (0, 0, 0,1)
RGB0 (0,0,0)
 
Willow-Colours---Icons-Black-Darkest
Willow Black (Darkest)
Colour Specifications
Digital Hex #030202
CMYK (89%, 78%, 62%, 96%)
RGB (3, 2, 2)
RGBA (3, 2, 2,1)
RGB0 (0.012,0.008,0.008)
 
Willow-Colours---Icons-Black-LighterWillow Black (Lighter)
Colour Specifications
Digital Hex #5D5D5D
CMYK (58%, 48%, 47%, 38%)
RGB (93, 93, 93)
RGBA (93, 93, 93,1)
RGB0 (0.365,0.365,0.365)
 
Willow-Colours---Icons-Black-LightestWillow Black (Lightest)
Colour Specifications
Digital Hex #929090
CMYK (43%, 35%, 35%, 14%)
RGB (146,144,144)
RGBA (146,144,144,1)
RGB0 (0.573,0.565,0.565)

 

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