If you’re a business owner or e-commerce entrepreneur struggling to drive traffic and boost conversions on your Shopify store, you’re not alone. With countless online stores competing for attention, standing out requires strategy, not luck.
At The Growth Agency, we have been working with LBM Art & Stationery, on improving their traffic and conversions and within just three months, we have seen some fairly remarkable results. Their web traffic grew 3x, conversion rates increased by 192%, and total online sales shot up by 220%. If that sounds like magic, it’s not—it’s about strategy, consistency, and tactical implementation.
Whilst it's still very early days, organic improvements should begin to kick in soon, the client and we are happy with initial steps.
This blog will walk you through the 10 steps we used to achieve such a significant transformation—and how you can apply them to your Shopify store.
Here’s how we tackled the challenge, step by step:
First impressions matter, especially in e-commerce. LBM’s product descriptions were functional but lacked personality, detailed benefits, and persuasive language.
We overhauled every product description for one brand (there's still plenty to do!) by:
Result: Visitors could immediately see the value of the products, leading to higher engagement and, ultimately, more conversions.
ALT text isn’t just about accessibility; it’s also a powerful SEO element. For every image on LBM’s online site, we added descriptive ALT text that included:
Why it works: ALT text helps your images rank in search engines and ensures visually impaired users can access your content.
The meta title is crucial for SEO—it’s often the first thing potential customers see in search results. We optimised LBM’s meta titles by:
“Sketchpad A4” became “A4 Sketchpad by LBM – Perfect for Artists & Designers”.
Why it works: There is an optimum length for search engines.
A good meta description can make or break search click-through rates. We reimagined LBM’s descriptions to:
Why it works: With SEO-backed and user-focused descriptions, LBM's search engine presence improved significantly.
An indexed website is a visible website. We ensured all of LBM’s pages were indexed correctly by submitting updated sitemaps to:
Why it works: This allowed search engines to crawl and categorise LBM’s content faster and more efficiently.
Keeping up with search engines means ensuring your pages are being re-crawled after updates. Each revised product page description, meta title and description and page URL was re-submitted for inspection via Google Search Console and Bing Webmaster Tools..
Pro Tip: Don’t wait for search engines to re-crawl your site—manually submitting updated URLs speeds up the process significantly.
We maximised LBM’s exposure by incorporating Google Shopping and YouTube sales channels, within Shopify, which enabled their products to appear in search ads and Free Google product listings with rich product images, prices, and ratings.
Why it works: Shoppers can now easily find and compare LBM’s products, simplifying their path to purchase.
A cohesive online presence starts with branding. We updated LBM's Facebook, Instagram, X and LinkedIN profiles by:
Result: Elevated brand credibility and a seamless user experience, from discovery to checkout.
Social media is where the magic happens, especially for visually driven businesses. With Facebook Shops and Instagram Shopping, we:
Result: A noticeable increase in impulse buys and brand discovery via social.
To nurture leads, we kicked off a series of e-newsletters featuring:
Why it works: This is helping LBM build deeper connections with their customers and increase repeat purchases.
You can expect organic search results to kick in over time but by focusing on these 10 steps, here’s what LBM Art & Stationery achieved in three months:
What the Client Had to Say:
"It’s very busy, thanks to the efforts of the team at The Growth Agency," said the team at LBM Art & Stationery.
If you’re looking to achieve similar results, here are three actionable takeaways:
Success is a journey, not an overnight achievement.
We’re still in the early stages of implementing the strategy for this Shopify store, and it takes consistent effort—regular task execution, performance reviews, and strategy tweaks. But with a clear focus and ongoing commitment, you can transform your Shopify store, just like LBM Art & Stationery did. Think of it as building something amazing, one step at a time!
Ready to level up your Shopify store? Get in touch with The Growth Agency to discuss how we can help increase your traffic, conversions, and sales.