As a business owner, you know that having a reliable and efficient e-commerce platform is essential to your success. Shopify is one of the most popular e-commerce platforms out there, and for good reason. Not only is it user-friendly, but it also offers a wide range of native integrations that can help streamline your business operations. In this article, we'll be discussing the top 10 native integrations that Shopify has to offer.
1. Hubspot CRM: Contact management, Blogging and Email marketing
Lots of contact management tasks are made easier with HubSpot CRM. This integration allows for complete visibility into customer data, including purchase history and other buyer information. It also allows you to use other Hubspot features, even within the free tools, to market and manage your contacts and customers better.
In our experience, (we have a web shop using Shopify with 10,000 contacts and 1,000+ customers), the Hubspot integration adds much more visibility, improved blogging functionality and email marketing.
2. Seguno: Email Marketing Integration
Seguno is a powerful email marketing tool that will help you create custom emails and send them to your customers. With it, you can track customer engagement, segment your target audience, and easily manage campaigns.
We've used Seguno extensively, mostly for automations, including abandoned shopping basket follow ups and reminders to re-stock post-purchase and we love it. It's also really great for seasonal promotions, including Black Friday events, as a number of templates are pre-made for you.
3. QuickBooks: Accounting Software Integration
Keeping track of your finances is essential to the success of your business. QuickBooks is a popular accounting software that can help you manage your finances, and with this integration, you can easily sync your Shopify data with QuickBooks to keep everything organised.
We used a 3rd party connector app (Quickbooks Bridge) at the time we built our web shop and it works really well, saving you needing to create new custom invoice layouts etc, as it uses the ones you have already created in Quickbooks. We have yet to try the native integration but will be shortly!
4. Stripe: Payment Processing
Stripe is a powerful and secure payment processing platform that lets you handle payments easily and securely. With this integration, you can quickly connect your store to the Stripe platform, so customers can purchase products with ease.
Our team found it easy to set up and has been very reliable for us. We prefer the idea of a third party processor handling our transactions, although Shopify's own payment processing platform (now powered by Stripe) is very good too.
5. Oberlo: Drop Shipping Integration
If you're running a drop shipping business, Oberlo is a must-have integration. It allows you to easily import products from AliExpress and other suppliers, and automate the order fulfilment process.
Oberlo can save you a ton of time and comes with some great features, like inventory alerts, order tracking and automated pricing rules. If drop shipping is part of your business model, then Oberlo is a great solution.
6. Instagram: Social Media Selling
Instagram is another powerful marketing tool for e-commerce businesses. With the Shopify-Instagram integration, you can easily create shoppable posts and tag your products, making it easier for customers to purchase directly from your Instagram page.
In our experience, this is a must have. Your Shopify product library, copy and images are instantly available within the Instagram app, allowing you to create posts your audiences can buy directly from, connecting to your Shopify store from without leaving the instagram app.
7. Facebook: Social Media Selling
With over 2 billion active users, Facebook is a powerful marketing tool for any business. With the Shopify-Facebook integration, you can easily create a Facebook store and sell your products directly on the platform.
Again a must-have if you wish to grow your business online. Allows your product library direct integration into Facebook Shops making ads, posts very easy to promote your business, product and services.
8. Google and YouTube: Social Media Selling
Google and YouTube are two of the most popular platforms on the Internet. With Shopify’s Google and Youtube integration, you can easily create ads for your products and services across these channels. This makes it easy to reach customers who use these platforms regularly. You can also display promotional videos in YouTube, driving more traffic to your store pages.
Our experience with the Google Shopping's integration with Shopify is that but you must pay attention and ensure you have provided all product codes before they will appear on Google Shopping organic search results.
9. Inkfrog: Sales Channel Connector
Do you sell your products on Amazon or Ebay? Or would you like to? Syncing your Shopify store and product library with your eBay or Amazon sales channels just got a whole lot easier with Inkfrog.
We have used Inkfrog to improve the product templates in a client's eBay store and to link to their online Shopify website. The app works very well and the customer support when you hit any issues is excellent.
10. TikTok: Social Media Selling
You can seamlessly sync your product catalog, build compelling creative, and run Smart Performance Campaigns, TikTok's automated ad solution that optimises your conversion results with this TikTok Shopify integration.
We have yet to use this app in earnest but will be in the coming months, so check back for future updates.
Summary
Shopify offers a wide range of native integrations that can help streamline your business operations and boost your sales. Whether you're looking to improve your marketing, manage your finances, or streamline your shipping and order fulfillment process, there's an integration out there that can help.
As a Shopify partner we have used these and other apps extensively, so if you'd like to find out more, get in touch. Thanks for reading this far!
Get in Touch
If you're ready to get started with your online store and are not sure where to begin, visit our Shopify page or reach out today.
