The TikTok Experiment: Faceless vs In-Person Content

It’s a valid question, right? Your company just rolled out a new CRM. Or maybe it's a shiny new B2B e-commerce platform. Either way, there's an expectation — often unspoken — that you'll hit the ground running. But here's the question nobody wants to ask out loud: are you actually doing anything to ...

We all love the idea of synchronised data. It’s the operational nirvana every business leader dreams of: a single source of truth where your e-commerce platform shakes hands firmly with your CRM and accounting software. No manual data entry, no human error, just a beautiful, continuous flow of ...

Company mergers and acquisitions (M&A) are a whirlwind, and integrating digital systems can often feel like adding another layer of complexity. We recently had a client come to us post-acquisition with a classic challenge: how do you merge two HubSpot portals without losing all that crucial ...

Small-medium businesses face a constant challenge: providing exceptional customer service whilst managing limited resources and staff. Late-night enquiries pile up, simple questions consume valuable team time, and customers expect instant responses around the clock.

Managing hundreds of subscriptions can quickly become a complex web of spreadsheets and manual data entry. For one of our clients, what started as a simple membership form on their website spiralled into a major administrative challenge as their member base grew to 1,500+ annual subscriptions.

In today’s fast moving market this is a question we often ask ourselves. Certainly, there are still bricks-and-mortar businesses providing services, such as hairdressers, barbers, and dry cleaners, that could argue they have no need for e-commerce.

HubSpot never stops improving, constantly rolling out new features and updates to make your marketing, sales, and customer service processes even better. We’ve done the hard work for you and rounded up the latest updates you’ll definitely want to explore. Here’s what caught our eye and why these ...

Creating a landing page is one thing, but building multi-language landing pages adds an extra layer of complexity—especially if you're not fluent in the target language(s). For marketers, web developers, and business owners aiming to globalise their websites, multilingual functionality is a must. ...

When it comes to running a B2B e-commerce business successfully, choosing the right platform is key. If you're still debating how to optimise your operations or better serve your customers, here's the truth: Shopify Plus B2B is the ultimate solution. It offers world-class functionality with all the ...

Sales teams have one goal in mind—to close deals efficiently while maintaining excellent relationships with their customers. HubSpot integrations are here to make that process as seamless as possible by centralising data, reducing manual tasks, and automating workflows. Whether you're a sales ...

For anyone leveraging Shopify for ecommerce or HubSpot as a marketing and CRM powerhouse, there’s one tool you can’t afford to overlook: the native HubSpot-Shopify integration.

Capturing an audience is about more than just killer designs or persuasive copy. Tone of voice often plays the unsung hero role in making your brand stand out (or fall flat). It’s not just what you say but how you say it that leaves a lasting impression.

When launching or managing a website, one critical decision you’ll face is choosing the right web hosting option.

Are you a travel blogger, small business owner, or digital nomad looking to expand your online presence?

Ready to get even more out of HubSpot in 2025?

First off, and for transparency, we use Focusrite Scarlett Solo's paired with a Rode NT-2 microphone to elevate the audio quality of our video calls. It’s a great setup! But if you’re thinking about diving into podcasting, choosing the right microphone is just one part of the puzzle—picking the ...

If you’re a business owner or e-commerce entrepreneur struggling to drive traffic and boost conversions on your Shopify store, you’re not alone. With countless online stores competing for attention, standing out requires strategy, not luck.

Email newsletters – remember when we used to call them “email blasts”?

For entrepreneurs and businesses venturing into e-commerce, selecting the right platform for e-commerce can feel daunting. You want something reliable yet flexible, feature-packed yet user-friendly. Enter Shopify—the powerhouse e-commerce solution trusted by over 4.4 million businesses worldwide. ...

When it comes to business communication, reliability is non-negotiable. Over the past nine months, we moved away from Zoom at the request of some clients and did our best to integrate Microsoft Teams (MS Teams) into our workflows, hoping it would offer the flexibility and functionality our team ...

Reflecting on 2024 and Looking Ahead As Christmas approaches and we prepare to wrap up another year, it’s the perfect moment to pause and reflect. 2024 has been a year of growth, collaboration, and shared success—none of which would have been possible without you.

Efficiently managing customer service and after-sales is vital for any business. Quick responses, seamless tracking of client requests, and identifying bottlenecks in your process can make or break customer relationships.

When you are looking at which platform to build and host your business website on, Hubspot CMS and Wordpress are two of the most popular options in the market today. If you're a business owner or marketer, managing and maintaining your website can feel like a never-ending task. From adding new ...

When it comes to podcasting, your microphone is your best friend. A good mic can make the difference between professional clarity and muffled frustration. But in a sea of options, finding the one can feel overwhelming.

In today’s fast-paced digital landscape, effective communication among team members is key to achieving success. While Microsoft Teams has become a go-to choice for many—largely thanks to its seamless integration with the Microsoft ecosystem—it’s not the only player in the game.

Microsoft Outlook has been a go-to email client for ages, but let's face it: there are some fantastic alternatives out there that bring enhanced features, slicker user interfaces, and improved performance to the table. In this blog post, we'll dive into the top email clients that are making Outlook ...

In a world where Microsoft products reign supreme, many users might not realise there are superior alternatives out there. Let’s explore some fantastic cloud storage options that not only outshine OneDrive in usability and features but also offer great value. You might just find a new favourite!

In a world where digital calendars and apps reign, the tactile delight of a physical planner is unmatched. For those who appreciate this craft, Filofax diary refills and inserts offer an exceptional experience.

We recently helped one of our clients by giving their website a much-needed SEO boost through some simple yet effective tasks. With these straightforward strategies, you can unlock the full potential of your own website and watch it thrive.

Transform your sales and after-sales processes with HubSpot's all-in-one CRM solution! It's designed to boost efficiency and reduce errors through smooth integrations and automation.

We recently started a project with LBM Art & Stationery Store to create an online catalogue for one of their favoured brands, Winsor & Newton art supplies. With over 5,000 products, this is proving to be no small feat. That said, we have thoroughly enjoyed delving into the captivating ...

Unlock the potential of your online business with custom coded payment solutions designed to handle complex transaction needs seamlessly.

We recently spent several weeks collaborating with an existing client to enhance their sales process and project management tasks. They were already doing a great job caring for their clients, but they wanted to ensure deals were managed effectively from quoting to project planning, delivery, and ...

If you're a Filofax user, and believe us there are still lots of users who prefer pen and paper for practicality, uncover the ideal balance of style and functionality with the latest Filofax 2025 Diary Refills at LBM Art & Stationery Store in Hitchin.

Are you pondering which website solution suits you best? Perhaps you're weighing up the idea of launching a Wordpress, Shopify, or Hubspot CMS website and finding it tricky to choose the right tools. This blog gives you a peek into a website we just launched using Hubspot CMS Free Tools.

Discover how to streamline your newsletter process and keep your audience engaged with Hubspot's blog feature

Discover the transformative power of headless commerce and unlock its potential to revolutionise your online sales strategy, enhancing customer experience and boosting sales through a versatile and dynamic approach.

Discover the array of features that Shopify provides to help you efficiently launch your online business. With Shopify's user-friendly platform, you can quickly establish your e-commerce store and start selling your products in just minutes.

Are you up for boosting your website's search engine ranking? A free SEO Site Audit could be just the thing to identify areas for improvement and enhance your online presence.

We're really pleased to be able to offer you the opportunity to boost your online presence with our newly launched SEO services and flexible monthly subscription choices. With three levels of service, Starter, Growth or Enterprise service options and subscription lengths of three, six or 12 months, ...

Are you keen to ramp up your Shopify store's visibility and attract more organic traffic? In this article there’s a number of tips to uncover top-notch advice and tactics from our team of Shopify SEO experts to elevate your online presence.

This article delves into Semrush's Social Media Management Tools and their capability to boost your social media strategy. From content ideas to scheduling, we cover it all.

Discover how Hubspot Commerce Hub can revolutionise your customer experience and drive sales to benefit your business.

This article explores the crucial differences between On-Page SEO and Technical SEO, emphasising that mastering both can greatly enhance your website's performance. It also covers how tools like SiteAudits and SEMRush can enhance your website's health.

Discover how we can boost your website's performance using SEMRush tools and proven strategies. Being an accredited SEMRush Agency Partner, has meant grasping a comprehensive understanding of SEMRush's vast suite of tools to enhance your website's SEO and technical performance.

We are thrilled to announce the launch of the new website for AT&C Professional Systems Ltd, a prominent Audio-Visual integrator based in London, England. The development of this website project spanned more than 12 months, from the initial discussions to the eventual launch. This article ...

Looking to enhance your online presence? Now we know that the title of this post does not make a lot of literal sense but for SEO it is perfect. Which means that sometimes you may need to compromise between perfect English and what users actually type into search engines if you want your website to ...

After years of experience in website development, we wanted to share some essential steps for creating a successful new website. Whether you're using Wix, Wordpress, Hubspot CMS, or any other platform, these steps should not be overlooked.

Discover the untapped potential of B2B e-commerce and how it can transform your business. But what exactly is B2B e-commerce and why should your business care about it? In simple terms, B2B (business-to-business) e-commerce refers to the buying and selling of goods or services between two ...

In this article we'll discuss the differences between marketing qualified leads, often referred to as MQLs and sales qualified leads, often referred to as SQLs. We'll uncover the distinctions between them both and how they impact your organisation's marketing and sales efforts to avoid potential ...

This week we completed the migration of a website to one of our Business Class hosting servers for local painting and decorating firm, BELLE decorating, Shefford, owned by Natasha Collinson. In this article we'll explore the benefits of business class hosting and how it can help your website thrive.

Would you like to increase your website's organic visibility and attract a wider audience? Here's a few tips on how implementing these effective strategies will do that for you, but only if you are consistent and regular with your content production.

As an established and highly recommended Wordpress website developer, we recently had the opportunity to assist a new client in migrating their Wordpress website to a cutting-edge Virtual Private Server, hosted by TSO Host. This high-speed server operates on PHP 8.0, which offers enhanced ...

To increase your business's visibility among potential customers who rely on Apple Maps, appearing on this widely-used mapping service can greatly improve your chances. Make the most of this opportunity to enhance your brand and attract new customers.

Discover how building and managing your website on CMS Hub can not only simplify your website management but also revolutionise your SEO strategy implementation. With CMS Hub, you have the power to take control of your website and optimise it for search engines, all in one platform. Gone are the ...

In this article we’ll uncover the hidden strategies to boost your leads and sales with top-notch SEO services. It will cover how to harness the true potential of optimisation to propel your business towards unprecedented growth and online success.

In today's digital age, having a strong online presence is crucial for businesses of all sizes. This is especially true for local businesses, as more and more consumers are turning to the internet to find products and services in their area. That's where local SEO comes in - it helps businesses ...

We are a local SEO agency providing local SEO services to help your business rank better in local organic search with search engines. In addition to providing local search marketing services our team of local seo experts will ensure your website is local search engine optimised. But, if you'd ...

Let's dive straight into the most captivating updates from Hubspot's latest round of enhancements. As a Hubspot Agency Partner we have carefully selected these updates to elevate your Hubspot experience and provide you with even more robust tools for your business. By the way if you haven't tried ...

Google Maps is a crucial tool for boosting your website's visibility in local SEO search. In order to help you achieve a higher ranking on Google Maps, let's first delve into the fundamentals of local SEO and understand its significance. Customers often ask us how to rank higher on Google Maps, or ...

Let's jump right into the most interesting updates from Hubspot's latest round of improvements. We have handpicked these updates to take your Hubspot experience to the next level and equip you with even more powerful tools for your business. Whether it's managing your sales, marketing, website, or ...

For any online marketing campaign, search engine optimisation is one of five critical elements for attracting new visitors and customers to your company. By the way SEO stands for search engine optimisation. As a digital marketing company, providing website SEO services to clients, we thought it ...

Polls or Customer Surveys are an essential asset in captivating and connecting with your existing clients online. They serve as a valuable tool for gathering insights through questions but also for introducing them to potential engagement opportunities such as content offers and downloads. ...

Here's our selection of the most exciting updates from Hubspot's latest round of improvements. A few of these updates are already active in your portals, while others will be gradually introduced over the next few days and weeks. We've carefully curated these top picks to enhance your Hubspot ...

In our latest blog, discover the exciting new features and enhancements in Shopify Editions: Summer '23 that will take your e-commerce business to the next level.

In today's competitive business landscape, driving sales success is crucial for marketers and business owners. One tool, we use and we have experience using with clients, that can revolutionise your sales process is Hubspot Sales Sequences, the other is Hubspot Automations. Hubspot Sequences will ...

If you're exploring Hubspot CRM, you may be wondering about its seamless website integration. Essentially, your website acts as an extension of your CRM. But how does this actually work? Let's dive in.

The world of digital marketing is constantly evolving, and search engine optimisation (SEO) is still an essential tool for businesses to increase their online visibility and reach out to potential customers. An effective SEO strategy can improve your website's organic search results and secure a ...

Centrality, a renowned cyber security company with a team of IT security and network experts, located in Bedfordshire and providing services nationwide, has just released its latest e-guide, focusing on the ever-evolving landscape of cyber threats and network security. This comprehensive resource ...

As we approach the halfway mark of 2023, HubSpot has been busy making some exciting updates to its platform. Our team of experts has compiled a list of the top picks for June 2023, which we believe will help boost your business and streamline your marketing efforts. While some of these updates are ...

You know how important it is to keep track of your customers and their interactions with your company. That's where a CRM (Customer Relationship Management) system comes in handy. And when it comes to CRMs, Hubspot is one of the best in the game. Here are our top 6 benefits of using Hubspot CRM for ...

As a business owner, you know that having a reliable and efficient e-commerce platform is essential to your success. Shopify is one of the most popular e-commerce platforms out there, and for good reason. Not only is it user-friendly, but it also offers a wide range of native integrations that can ...

You know that acquiring new customers is key to the growth of any business, but, how do you convince potential customers to work with your company? The answer lies in using case studies as decision stage content. A case study showcases your capabilities and demonstrates how you have helped other ...

As marketers, we understand the importance of generating leads for our businesses. After all, it is through our leads that we generate revenue and grow our businesses. However, it is not enough to simply gather a list of potential customers. To truly succeed in lead generation, we must understand ...

When it comes to managing sales and marketing activities, HubSpot is an increasingly popular choice among businesses of all sizes. It is an all-in-one platform that helps companies automate their sales and marketing operations for better results.

Choosing the right platform for your e-commerce website is crucial, and with so many options available, it can be overwhelming. Shopify, WooCommerce, and Wix are three of the most popular e-commerce platforms, each with their own unique features and benefits.

As a marketing professional or content creator, you understand the value of creating high-quality content that engages and captivates your audience. But sometimes, the process of crafting compelling content can be tiresome, time-consuming, and stressful. That's where Jasper AI comes in - an AI ...

Here's the Latest Updates for HubSpot that we love and why they matter. Some are already live in your portals, others are being rolled out as we speak. (An update to the Hubspot blog tool happened whilst we were writing this blog!) If you have any questions about any of these updates get in touch.

One of your primary goals, and the primary goal of your website, should be to generate leads and convert them into customers. However, getting people to visit your website is just half the battle. You need to ensure that your website is optimised to convert traffic into leads, and that’s where ...

As your business grows and evolves, so does your website. Changes in product offerings, industry trends or your target audience may require a redesign or a refresh of your website's content. However, managing your website's content management system (CMS) can be a time-consuming task that distracts ...

Here's the Latest Updates for HubSpot Which We Love and Why They Matter. Some of these have been rolled out automatically and others will appear in the coming days, weeks and months in your portal. (We're still awaiting the rollout of Hubspot's payment processor in the UK - so in the meantime use ...

We recently had the pleasure of helping a client launch their latest collection of Filofax organisers and diary refills. As a company that helps business owners launch and maintain their e-commerce stores , this was a great opportunity for us to showcase more than 100 new products to LBM Art & ...

Integrating your point of sale system with your web shop and back-end ERP system is essential for streamlining your business processes and maximizing efficiency. With Shopify POS, you have the opportunity to seamlessly integrate with Microsoft Business Central, which offers a comprehensive business ...

In today's fast-paced digital world, automation has become the buzzword for many business owners, entrepreneurs and marketers. The rise of AI-powered language generation tools like JasperAi and ChatGPT has made it easier to create high-quality content in less time. While both tools can generate ...

Setting up an eCommerce website can be an overwhelming process. With so many moving parts and steps to take, it's easy to get lost in the details and confused about which features you should prioritise.

It’s not easy to launch a new website, especially with all the complexities involved. But with the right tool, it can be done quickly and efficiently. That’s why we decided to use HubSpot CMS for our own website launch. In this blog post, we’ll explain the benefits of using HubSpot CMS and how it ...

In this digital age, the way we shop and make purchasing decisions has completely changed. Gone are the days of going to a physical store and speaking with a salesperson. Nowadays, most of us reach for our smartphones or other devices to find the products or services we need online. This is why in ...

Have you ever wished you could have a professional voice-over for your videos without having to hire a costly voice actor? Well, now there’s a solution!

You've put in the hard work to create a stunning website or blog, and you've successfully built a dedicated audience. Now, it's time to take your online presence to the next level and start selling products. But how can you do this without investing in a complicated eCommerce solution? Don't worry, ...

So, you’ve finally decided to take the plunge and set up an online store for your business. Congratulations!

If you’re a marketer or business owner, then you know that Facebook is a powerful tool for reach and engagement. But did you know that you can also use Facebook to sell your products? That’s right – with Facebook Shop, you can take your eCommerce business to the next level.

Jasper AI is a content writing tool that can help you write high-quality blog posts for your website in a fraction of the time it would take you to do it yourself. With Jasper AI, you can create well-researched and informative blog posts quickly and easily, without having to worry about formatting ...

What if you could use artificial intelligence to generate voice overs for your training videos? Would you know what to do with that technology? Do you find it difficult to communicate with your team? Have you ever felt like they don’t understand what you are trying to say? Well, this blog post ...

What are SEO Titles and Descriptions?

If you’re a business owner, you know that staying ahead of the curve is key to your success. That’s why we were so excited when Rivetnut Technology Systems came to us via Handsome Design, looking for help launching a new e-commerce website.

Since launching one of the UK’s largest independent stationery suppliers’ new website in June 2022, we have been busy beavering away in the background adding new products to LBM Art & Stationery’s new e-com store.

Following the successful launch of their new e-Bay shop and product listings in April 2022, leading independent UK stationery retailer LBM UK Limited, operating as LBM Art & Stationery Store in Hitchin, Hertfordshire asked us to build an online website and e-com store for their business.

We received a call from one of the UK’s leading independent retailers of stationery and art supplies and we were delighted to help them out.

We recently upgraded a number of our clients web servers to provide faster page-load speeds and other benefits, including off-server back ups, for their websites. We upgraded the web servers, without service interruption, as we feel it is important to regularly update them in line with technology ...

ISCVE’s 20th Anniversary ISCVEx event wrapped as a great success on Wednesday 23rd March 2022.

ISCVE, the Institute of Sound, Communications and Visual Engineers has this week launched a new guide, aimed at users of microphones and sound systems, to improve speech intelligibility for spoken messages.

First, you need a domain name. This is the web address where people can find your site online.

AT&C Professional Systems Ltd is one of Europe’s leading Audio Visual Technology and Unified Communications Integrators, delivering complete system solutions into a number of specialised markets including hospitality, corporate, high-street retail and high-end residential.

Specialist business music provider Perfect Octave provides fast-fresh-food outlet Abokado with new royalty free background music for three recently reopened stores.

Specialist business music provider and exclusive UK partner for SoundMachine Perfect Octave delivers bespoke music solutions for the exquisite Belmond property, Le Manoir aux Quat’Saisons, in readiness for its May 2021 re-opening.

This week sees the launch of the ‘Voice Alarm Standards’ manifesto by the Institute of Sound, Communications and Visual Engineers (ISCVE). Following a lengthy consultation process, which included polling and questioning more than 100+ international and UK companies, the publication of ISCVE’s Voice ...

After more than a year of lockdowns and business interruption Vallo’s Barbershop, on the High Street in Shefford, is bouncing back. Having re-opened for the first time on April 12th after closing the doors just before Christmas 2020, Vallo’s Barbershop has re-opened with an online appointment ...

The Institute of Sound, Communications and Visual Engineers (ISCVE) is delighted to announce the launch of its remote invigilation service for HS&E Assessments. The new online service means applicants who need a valid HS&E certificate to accompany ISCVE ECS card applications, can now take ...

Case Studies of your company's products or services in-situ or in use can be a great way to show off examples of your company's unique skillsets or USP's. Case Studies often assist decision stage buyers in making their final decision, whether to choose to work with your company/product/services, ...

The Institute of Sound, Communications and Visual Engineers (ISCVE) is re-scheduling its annual exhibition and seminar programme for 2021 to March 2022. Already postponed from March 2021 due to the Covid-19 lockdown the ISCVEx committee, responsible for planning and organising the event for ISCVE, ...

We recently built a number of landing pages for leading B2B PPE provider Workmask UK to help generate sales leads and enquiries for a new product added to their range.

The Institute of Sound, Communications and Visual Engineers (ISCVE) has announced two online seminar presentations for its Annual Members’ Day. The online seminars are open to ISCVE members and non-members and will be presented by leading AV industry and Audio industry figures following the ISCVE’s ...

The Institute of Sound, Communications and Visual Engineers (ISCVE) and the Electrotechnical Certification Scheme (ECS) are pleased to announce the launch of a new ECS AV Engineer card for existing and newly accredited ISCVE members.

New Year, new website. Okay not entirely new, but for Workmask Uk an updated theme, slicker page load speeds, simpler checkout process and more app integrations with Shopify Reviews and Seguno automated email marketing.

So what is the right content? You'd be amazed how many companies do not get this right, but what exactly do we mean? OK, put simply, buyers, especially online buyers, generally fall in to one of three categories, when we consider buyer's journey and stages they are at.

Perfect Octave, premier background music service provider, partners with Audiologic and QSC Q-SYS to provide unique background music system solutions for single and multi-zone projects in commercial applications.

It's a question we are often asked by sales or marketing people working within organisations or indeed company owners who have paid for a new Wordpress website and find themselves unable to add their own news stories.

Having considered the impact of Covid-19 on businesses in the UK and particularly exhibitions and events, the Institute of Sound, Communications and Visual Engineers has announced it is to reschedule dates for its annual seminar and exhibition event ISCVEx in 2021, with it now scheduled to take ...

Having the most effective SEO strategies and content strategies is crucial for driving traffic to your site. However, if your web pages take an eternity to load, it can lead to a poor user experience and negatively impact your Google Search Engine performance. Page load speed is a critical factor ...

You ask and Hubspot listens. One of the latest updates to the Hubspot app is the one we have all been waiting for, particularly if like me, you are a fan of templates, snippets, meeting links and documents.

With the latest government advice changing back to 'Work from Home, if you can', is it time to put a cloud-based CRM at the heart of your business?

There is never a quiet moment in the Hubspot Product Development Team and here's our top picks from the latest round of product updates we feel you should know about...

In the latest round of updates to Hubspot CRM and the free tools provided to users, Hubspot has added Landing Pages to its offer . With the Landing Pages tool, users can create professional-looking web pages in no time at all. The easy-to-use templates are designed to make it simple for you to add ...

If you are anything like me you must find yourself repeatedly typing over and over the same text in emails to different contacts during the course of a working week.

Small business owners often underestimate the importance of having a website in their growth plans. Many rely solely on word-of-mouth organic growth, but just imagine the potential they could unlock if they embraced the power of a website.

With an ever-increasing emphasis on video-conference calls we have come to rely heavily upon applications such as Zoom, Skype and even Microsoft Teams. Of course with the shift to having meetings online, as with any meeting, there is an associated increase of emails backwards and forwards to ...

Hubspot recently launched their upgraded SEO tools, and let me tell you, they are a game-changer. These tools are specifically designed to simplify the complex task of SEO planning when it comes to building and managing a website, and I must say, we are absolutely loving them. From the moment we ...

We were delighted to team up with a number of PPE suppliers and put our marketing skills to the test for PPE supplier Workmask. We put together a full growth stack of e-com apps including Shopify, Seguno, Hubspot and more to create a fully populated and functioning online e-com store within a ...

Not wishing to sit on our heels, Covid-19 gave us an opportunity to take a breath, no pun intended. And whilst we were taking a breath we decided it was time for a re-brand, as we look to our future.

With ever-increasing numbers of commercial of audio-visual engineers, converging technologies and a willingness to embrace new members, the ISCE has rebranded to ISCVE Ltd (The Institute Sound, Communications and Video Engineers). Announced just this week the re-brand for ISCVE paves the way for a ...

OK, we realise that's pretty controversial off the bat right there, but to clarify, unless you completely understand your business goals and what your business is looking to achieve from social media, it could be that LinkedIn is the best platform for your business, but it might not be.

We often hear businesses say things like 'marketing is a nice to have, but not essential' or words similar. In very few cases that is true but for brands looking to grow, strong ongoing marketing strategies are critical.

Our fab new eBook Optimised Forms is now published and available to download. This is the 4th chapter in our 5 part series 'Lead Generation - Tips, Tricks & Ideas'.

We were very pleased to be asked by ISCE, the Institute of Sound & Communications Engineers to produce a new online questionnaire on their behalf recently.

If we keep doing things the same way we've always done them....we'll always get the same results. And why should we change when we've always done it like this....?

We're pretty sure you've heard of the rule “keep it simple, stupid.” - the same applies to landing pages. A cluttered page means a distracted visitor. Be brief and to the point; It’s in the offer itself where you give more information...

Having worked from home as an International Sales Rep for a number of years I became used to working in 'strange' locations, often using airport lounges, coffee shops and hotel lobbies as my office....

Following publication of our eBook 'Landing Pages that Convert' , here's one of our most overlooked tips, Remove the Navigation.

We just published our new eBook titled 'Landing Pages that Convert' , the third in our series of 'Lead generation, tips, tricks & ideas'. If you're unsure exactly what a landing page is and need to find out more about how to use them,

We have been busy this month redesigning web pages and PDF's for Perfect Octave, to bring their case studies in-line with their recent design refresh for their website and eBook designs.

We've been using Hubspot free tools for a number of client campaigns recently and the more we use them the more we realise they offer exceptional value to businesses of all sizes, from small to medium. And not just because they are free.

We were delighted to help Cloud Electronics recently, producing the stand graphics for their exhibition stand at this year's Integrated Systems Europe exhibition, which ran from 11-14th February 2020.

Calls-to-action (CTA) are the secret sauce to driving people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless.

ISCEx 2020 is just around the corner and as we look forward to this year's networking dinner, exhibition and seminar day we were delighted to put together a series of promotional video content for this year's event.

It’s a natural tendency for humans to copy one another, even without realising it -- we like to be a part of tribes and social communities. So when we notice our social circle is doing one thing, we tend to follow suit. One great way to make an offer more valuable is to show that other people are ...

We just published our new eBook titled 'Calls to Action that Rock' , the second in our series of 'Lead generation, tips, tricks & ideas'. If you're unsure exactly what a CTA is and need to find out more about how to use them, or you are already using them and want them to perform better for ...

ISCVE recently called upon us to develop an updated logo for their Hearing Loop Assessment Scheme and its Assessors.

If you look at the principle of supply and demand, you’ll notice that when supply is limited, demand goes up. Scarcity has a psychological influence on us, making us want something even more if there isn’t enough to go around.

We were very pleased to help Cloud Electronics this week with a teaser animation for their forthcoming attendance at ISE Europe, the world's biggest pro AV show.

Yes. It’s one of the most powerful words in the human language. And if you think about all the things we do as marketers, it’s ultimately to get people to say “yes” to our offers.

We were very pleased to help Cloud Electronics this week with a new set of graphics for their existing pop up exhibition stand (3x3). The brief from the client included highlighting Cloud's innovative approach to product design and the technologies they embrace for the Cloud product range, whilst ...

Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.

We'd like to take this opportunity to thank all customers, suppliers, colleagues and friends for continued support during 2019. As we enter the festive period, it's a good time to reflect on the year, and we have to say it has been truly great working with you all.

We were delighted this week to produce an eBook for Perfect Octave. Entitled 'The only guide you'll ever need to Playing Music in Your Business', this eBook is a guide to music licencing in the UK, containing all the do's and don'ts to playing music legally in a business.

We were delighted to launch a new website this week for Perfect Octave, leading supplier of music for business systems and SoundMachine® for business partner. We migrated their website over to a fully native Hubspot CMS solution, hosted by Hubspot from Wordpress, whilst creating a fresh new design, ...

Just over twelve months ago, I had barely heard of Hubspot, let alone considered adopting it for our agency. An existing client approached us and asked if we'd be interested in looking after their marketing activities using Hubspot and adopting Inbound methodologies for their marketing and sales ...

Inbound marketing is a data-driven approach that leverages content on your website to attract buyers researching your products and services online, then convert them to leads so you close more deals.

So this week we completed our 8-week Agency Partner Pipeline Generation Bootcamp with the Hubspot legend that is Dan Tyre, and what did we learn? Well, let me start by saying it has been intense. And it definitely isn't for the faint hearted....

So you're looking for more sales leads? Right, who isn't? Actually, I have come across businesses who have never managed to scale their processes, so they generally get more sales leads than they can successfully handle and convert into sales.

One-to-one videos is one of the fastest growing trends right now for personalised, contextual sales and marketing emails. If you are not already doing it, it won't be long before your sales or marketing manager is asking you to explore the options and find out more.

The ISCE has today announced its Sound Measurement Techniques Course which will be presented by Peter Mapp HonFInstSCE, on 30 October 2019 at Doubletree by Hilton Hotel, Reading is now oversold.

The ISCE has today announced there are just a few places remaining on its Sound Measurement Techniques Course which will be presented by Peter Mapp HonFInstSCE, on 30 October 2019 at Doubletree by Hilton Hotel, Reading.

The Institute of Sound & Communications Engineer has this week polled its members on the use of British Standard BS6259 : 2015 Code of Practice for the design, planning, installation, testing and maintenance of sound systems.

Cloud Electronics has launched its latest version of its popular MPA range of mixer amplifiers. The new MPA MK2 Series is available in two power variants, 120W and 240W output at 70V / 100V / 4Ω / 8Ω.

Our graphic design team were delighted to help leading entertainment technology partner Willow Communications with a shiny, new online brand book. Willow is the UK's premier adult gaming technology company, working globally with some of the biggest names in adult gaming.

SEO myths, what exactly are they and how can you steer clear of falling into their trap? It would be an understatement to say that SEO has undergone significant changes in recent years. With Google's frequent updates and additions like the Chrome security warnings implemented on non-HTTPS sites in ...

Perfect Octave recently provided Holland & Holland, exclusive London based shooting school, with a bespoke music mix playlist for their installed background music system, at very short notice. Established in 1835, Holland & Holland are world-renowned gunmakers, shooting school and creators ...

The ISCE has a few places remaining on its Making Waves - Acoustics for Sound Engineers course being held at Leisuretec Distribution Ltd on Monday 9th September in Leighton Buzzard, Bedfordshire.

We were delighted this week to help out new consulting company Audio Consultants with a fresh, shiny new holding page.

The Austria and Bosnia Hotel is located in Ilidža in the city of Sarajevo, Bosnia and Herzegovina. It’s been a hotspot for elite tourism since 1892 and dates back to the time of the Austro-Hungarian empire when it was designed by Czech architect Franz Blazek.

The Institute of Sound & Communications Engineers has launched a new style newsletter this month and we are delighted to have helped them with the design, content and distribution to their members, supporting members and regular newsletter subscribers.

Will has been busy at Maidstone Council this week, filming and editing client testimonials for new audio-visual company AVXI. Having installed a new interactive video streaming solution for Maidstone Borough Council, AVXI were on hand for testing, commissioning and training staff, in advance of ...

The ISCE has today announced a date for its Sound Measurement Techniques Course, taking place on 30 October 2019 at Doubletree by Hilton Hotel, Reading, Berkshire.The course is designed for system designers, integrators and anyone involved in the installation of commercial sound systems and voice ...

How often does your current inbound marketing strategy deliver Eureka moments, regularly we hope? Since adopting inbound marketing strategies, clients are regularly sending us their 'Eureka' moments, when a stranger converts to a prospect, or a marketing qualified lead becomes a customer. ...

We recently implemented a customer satisfaction survey for Perfect Octave, which is hosted and available for customers of Perfect Octave to complete online 24/7. Ian Graham, Managing Director for Perfect Octave contacted us as they wanted to implement a customer satisfaction survey each time they ...

The process buyers go through to become aware of, to consider and to decide to purchase a new product is called 'The Buyer's Journey'. In recent years it has evolved dramatically. Marketing practices and methods have had to change to keep pace with the buyer's journey. Companies adopting out of ...

Taking place at Sound Technology, Letchworth, Hertfordshire on 3rd October 2019 the AV for Audio Engineers course is designed for system architects, installation engineers and integrators, exploring the theory and practices of audio within the AV market.

The SoundMachine Player app allows you to play fully licensed music for your business. Log in to the app with your SoundMachine username and password and enjoy all the content from the web platform on your phone or tablet.

If you are designing sound systems for commercial use, or your are planning to, here's a little insight from Active Audio, a range of high-quality loudspeakers distributed exclusively in the UK from directional sound specialists Sound Directions, located in Chessington.

Fresh Food, Great Music, a winning combination. Le Pain Quotidien, international chain of bakery restaurants, called upon licensed business music systems provider, Perfect Octave, to deliver improved music systems services to their UK restaurants, with the proviso of reducing service costs.

Hotels are often complex, multi-use spaces, requiring a multitude of skillsets for audio-visual contractors to deliver integrated, hassle-free, audio visual, TV and LED lighting into Public Spaces, Meeting and Events spaces, Leisure Amenities and In-Room.

Are you struggling for ideas of what to write for your blog? Regular blog / newsreel updates are an essential component for keeping your audiences engaged, ensuring your website has regular, relevant content and is a great asset as part of your Inbound Marketing strategy.

This week one of our Hubspot customers provided us with a review of our services. Aside from feeling particularly humbled by this client feedback, it led us to wonder how many companies invite feedback regularly from customers and how many invite customer feedback proactively?

Typically music that plays in restaurants is chosen by the brand owners or product marketing managers for the brand or hotel chain. The larger ones mostly work with curated music providers to choose playlists that are chosen to match the restaurant / store / hotel brand’s demographic / image / ...

Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. How do you do that? You attract prospects and customers to your website and blog through relevant and helpful content. Once they arrive, you engage with them using conversational tools ...

In a short answer Yes, but not your everyday playlists used for your system in your house. There are fully commercialised Spotify and Sonos options for business use, for which separate fees and licensing are applicable.

Surveys help you gather focused insights from masses of people, whether those people are customers, employees, or an entire market. When you ask a question or opinion of one person, it’s hard to trust them, right? Ask a large group, though, and the answers become clearer and more applicable across ...

Refresh your approach to inbound marketing campaigns Inbound Marketing is all about publishing helpful and interesting content your audience wants to consume. But with the infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape ...

The Institute of Sound & Communications Engineers has launched its inaugural global Voice Alarm Questionnaire for 2019. It is the ambition of ISCE to see the use of voice alarm standards written into building regulations, for building projects, where it makes sense to do so. It is also our ...

We are delighted to announce that Lisa Spalding, Director and Inbound Marketing Specialist for Nick Spalding Ltd has passed her Inbound Marketing exam with the Hubspot Academy today. The Hubspot Inbound marketing course covers key marketing techniques that range from content creation to social ...

We were delighted to assist new company Audio Consultants to get started this week with a new brand identity for their new stationery, including digital letterheads, supplied in PDF and Word templates, and new business cards.

We were delighted to help ASL this week with their brand identity, preparing a pop-up stand design for their attendance at Railtex 2019.

We were delighted to help Astra Group UK get online this week with a new single page website for their new business.

At last week’s AGM of the Institute of Sound and Communications Engineers (ISCE) Helen Goddard FInstSCE, Managing Director for AMS Acoustics, was appointed as the new President, for a term of three years, taking over from Phil Price FInstSCE, while Gareth Collyer AMInstSCE was appointed Vice ...

Wednesday, March 6th 2019, the Institute of Sound and Communications Engineers winds up another successful ISCEx event with increased attendances at its annual exhibition and seminar day. ISCEx is a one-day exhibition and seminar programme held annually by the Institute of Sound and Communications ...

When you add an SSL certificate to your website you ring fence it from the prying eyes of the internet. An SSL certificate protects any sensitive data that passes through your site, from passwords to credit card details.

With less than two weeks until ISCEx 2019, the ISCE - Institute of Sound and Communications Engineers - is pleased to announce a number of new bookings from key exhibitors for the event including bookings from Shure UK, Sennheiser, Sound Network, Ambient System and Source Distribution. The new ...

Sound Directions is delighted to be heading to ISCEx 2019 at Coombe Abbey Hotel on 6th March 2019 and we’d love for you to join us. Click the link here to register, it’s FREE.

ASL is exhibiting at ISCEx 2019 and we’d like you to be a part of it and join us. Just by clicking the image below you can register for FREE. We will have a full complement of staff for the ISCEx events which takes place at Coombe Abbey Hotel from 5th-6th March 2019. We’d be delighted for you to ...